PROJECT BRIEF

This narrative will somehow show the sides or the digital imaging/photography fad. Middle class to upper class aging 17 to 50+ years target market will hopefully be entertained with a clichéd Filipino character named Juan, a traditional film photographer who struggles as he slowly feels that his photography business is going down due to the digital hype. He himself is not that literate with computers, that even the word “computer” and “digital” bothers him so much.

The narrative will run for a minimum of 10 minutes to a max of 20 minutes not including the credits. A trailer will be sufficed during post-production. It will be authored in a DVD format. Music will be scored both originally with great help from the proponent’s friends and using small amount of stock sound effects available via free download on the web.

Collaterals will be inclusive of trailers, posters and an official website of the narrative.

TARGET AUDIENCE/BENEFICIARY

Target audiences are those of middle class to upper class photography enthusiasts, and professionals aging from 17-50+ years old. The project contains the personal ideas, imaginations of the proponent and it does not intend to degrade film photography nor does it not intend to ruin other’s attachment to the digital industry.

THE DIRECTOR

Paul Samonte is currently a college student in De La Salle-College of Saint Benilde, in Manila taking up AB-Multimedia Arts Program. He mainly focuses on the field of graphic design and photography and hopes to improve his skills in video motion graphics and web design.

He conceptualized on this project last February 2007 and further developed it with the help of his very good mentors and advisers together with the moral support of his family and great friends.

MAJOR CAST:

Ray Samonte as Juan

Emmanuel "Boy" Pabalan as Mike

Madolyn Samonte as Dang

Rollo and Chesca Herrero
as themselves

LOCATION:
The short narrative was shot in Las Piñas City, Dasmariñas Cavite, and in Barangay Asisan in Tagaytay CIty, Philippines.

Shooting Crew:
Paul Samonte, Claude Baldovino, and Byron Chua.

Production Items/Props
Robert Soliman, Marci Delfin, Ezra Goyena, Paul Samonte

MUSIC
All scores courtesy of freeplaymusic.com
"Kanlungan" - Ending theme sung by Mr. Noel Cabangon